SnapDragon Consultants specializes in social media strategy and content development for ad agencies, consumer brands, technology companies and other organizations. We’re based in New York City.

Deidre Sullivan

Content

Deidre Sullivan is responsible for the creative and strategic direction of all SnapDragon work. Deidre’s background is in comedy, cultural observation and brand planning. She’s worked extensively with Fortune 500 companies, ad agencies and other organizations helping them better understand both their consumers and the impact of larger cultural and technological change. Her feature-length teen comedy, The Re-Education of Connor Wirth, is currently in development at Washington Square Films with Marilyn Agrelo (Mad Hot Ballroom) directing. Deidre is also the author of What Do We Mean When We Say God? (Doubleday), a book of excerpts and quotes from discussions she had with hundreds of Americans about God and the co-author of The Ultimate College Shoppers’ Guide (Addison Wesley), a book of 327 lists about college life. She is a graduate of Brown University.
Contact Deidre at ds@snapdragonconsultants.com

Paul Tepper

Technology

Paul Tepper is a consultant specializing in the social interaction between humans and computers. He is currently a Ph.D. candidate in the Technology and Social Behavior joint Ph.D. program in Computer Science and Communication Studies at Northwestern University. He is also a developer of Web 2.0 technologies with recent work including the design and implementation of a system for posting videos on made on mobile devices directly to the web. In his dissertation research, he is developing virtual humans that can build long-term social relationships with users through conversation. These virtual humans are capable of engaging with users through language and non-verbal behavior supported by graphical avatars. With a background in computational linguistics, cognitive science and natural language processing, Paul’s work draws upon a wide range of methods and techniques, often utilizing video observation of users and incorporating the results of this research into the design of interactive systems. Paul holds an M.Sc. in Artificial Intelligence, specializing in Human Language Technology from the University of Edinburgh’s School of Informatics, and a bachelor’s degree with a triple major in Computer Science, Cognitive Science and Linguistics from Rutgers University.
Contact Paul at pt@snapdragonconsultants.com

Daniel Luxemburg

Knowledge

Daniel Luxemburg helps SnapDragon’s clients understand how consumers, organizations and markets are all changing shape as a result of new information and communication technology. In most cases this means research and briefings on new media and “Web 2.0,” but his work also extends into information aesthetics and the cultural impacts of technological change. Daniel graduated from Harvard University, completing an undergraduate thesis titled “Networking Social Theory: Towards a Materialism for the Digital Age.” He also had a truncated but dramatic career as a college policy debater for that institution, making it to the semifinals of the National Debate Tournament.
Contact Daniel at dl@snapdragonconsultants.com

Kristen Wolf

Projects

Kristen Wolf manages “on the ground” SnapDragon projects on both the production and commercial anthropology sides. She has extensive fieldwork experience in wellness, baby care and financial services. She also coordinates the casting, talent relations and stage managing for SnapDragon comedy/insight events. Kristen graduated summa cum laude from Syracuse University. She is currently enrolled in the masters degree program in counseling at New York University.
Contact Kristen at kw@snapdragonconsultants.com