Solutions

Investigation

We offer a comprehensive examination of Web activity in a brand or organization’s specific vertical.

  • Evaluate the conversation on relevant blogs, social networks and other communities; through video and audio media; in select print publications; and on new micro-messaging platforms
  • Identify influencers and map out how information and attitudes disseminate through target communities
  • Check on the competition’s offerings, determine which have been successful, which have failed and why

Strategy

Not every brand needs to have a Facebook widget and not every organization should be rushing to join Twitter. We help our clients figure out the best and most efficient use of their energy, budget and time—this means providing a plan that includes tactics for:

  • Matching social media platforms and deployment practices to specific client goals
  • Leveraging content to get attention from relevant communities, attract links from external sites and encourage sharing by users
  • Custom Web development using lightweight, extensible and cost-efficient open-source technology (Joomla, Drupal)
  • Finding unique and diverse ways to monetize (when appropriate)
  • Connecting a social media program to more traditional, offline brand activities

Call us to find out
what we can do for you:
212-334-0242

Implementation

We continue to work with clients through the execution of a social media strategy.

  • Targeted content production
  • Soliciting and vetting regular content
  • Keeping forums and comments moderated
  • Promotion across other (free) online media
  • Recommending urgent strategic course corrections
  • Continuing social media promotion efforts
  • Developing and executing next stage strategies
  • Providing technical assistance
  • Metrics

“SnapDragon was a breath of fresh air. They discovered important truths about the way we are perceived in the world, and gave us thoughtful, practical suggestions about how to improve our position… I recommend SnapDragon without hesitation or qualification.”

–Mike Hyde
Vice President of Marketing,
The Jackson Lab Bar Harbor, Maine